Privacy Policy
How we collect, use, and protect your personal information.
Last updated: January 2024
Who We Are
birch-whale provides studio lighting and sound installation services. Our registered address is 17 Clerkenwell Road, London, EC1M 5RD, United Kingdom. For privacy-related enquiries, contact us at [email protected].
Information We Collect
We collect information you provide directly when you:
- Submit an enquiry through our contact form
- Request a consultation or quote
- Correspond with us via email
- Enter into a service agreement
This information typically includes your name, email address, and details about your project requirements.
Automatically Collected Information
When you visit our website, we may automatically collect:
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring website address
- IP address (anonymised where possible)
How We Use Your Information
We use the information collected to:
- Respond to your enquiries and provide quotes
- Deliver services you have contracted
- Send relevant updates about your project
- Improve our website and services
- Comply with legal obligations
Legal Basis for Processing
We process your personal data based on:
- Consent: When you submit a contact form or accept cookies
- Contract: To fulfil services you have requested
- Legitimate interests: To improve our services and communicate relevant information
- Legal obligation: To comply with applicable laws and regulations
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Enquiry data is typically retained for 24 months. Contract-related data is retained for 7 years in accordance with UK financial record-keeping requirements.
Data Sharing
We do not sell your personal information. We may share data with:
- Service providers who assist with website hosting and analytics
- Professional advisers such as accountants and legal counsel
- Regulatory authorities when required by law
All third parties are contractually obligated to handle your data securely and only for specified purposes.
Your Rights
Under UK data protection law, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing of your data
- Request restriction of processing
- Data portability
- Withdraw consent at any time
To exercise these rights, contact us at [email protected]. We will respond within one month.
Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. This includes encrypted data transmission, secure server infrastructure, and access controls.
International Transfers
Your data is primarily processed within the United Kingdom. If we transfer data outside the UK, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the Information Commissioner's Office.
Changes to This Policy
We may update this policy periodically. Significant changes will be communicated via our website. We encourage you to review this page regularly.
Contact and Complaints
For questions about this policy or to make a complaint, contact us at [email protected]. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.